Bing Ads Conversion Tracking

Product number: LenzBingAdsConversionTracking2

Icon: Self Hosted / Cloud
Icon: Shopware Version (5 / 6)
Kompatibilität: mind. SW 5.x.x

Video
Description
Feature-Request
Installation manual
Changelog
Plugin configuration

Videos to "Bing Ads Conversion Tracking"

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Product information "Bing Ads Conversion Tracking"

Track your conversions in Bing Ads. This app sends your order data on order completion (in Shopware Storefront) directly to Bing Ads by Microsoft.

A conversion is recorded when someone interacts with your ad or product listing. Conversion tracking captures what happens after the customer interacts with your ad. You can see if the customer bought your product, signed up for your newsletter or downloaded your app.

By measuring this data, you can further optimize your campaign by learning exactly which ads are most effective and which ones you should revise or turn off.
Compatibility: min. 6.4.x.x
Shopware Version: Shopware 6
Useable in: Self-Managed

 

Plugin configuration for "Bing Ads Conversion Tracking"
Active

Enable or disable the plugin.

UET Tag

Enter the UET tag from Microsoft Ads here.

Currency

Enter your preferred currency here.

eCommerce-Tracking enabled

Activate this option if you want to use eCommerce tracking.

Data transfer Gross / net

Select whether the data should be transferred to Microsoft Advertising with its gross or net value. Our recommendation is to select the "Net (recommended)" option.

Data transfer Price

Select whether the order price incl. shipping costs or excl. shipping costs should be transferred. Our recommendation is to select the option "Order price excl. shipping costs (recommended)".

Use the Shopware cookie consent manager

Activate this option if you use the Shopware Cookie Consent Manager in your online shop.

Alternative cookie consent manager: Script type (e.g. text/plain)

Enter the script type for the alternative Cookie Consent Manager here.

Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")
Enter the data attribute of the alternative cookie consent manager here.


Installation manual for "Bing Ads Conversion Tracking"
  1. Install and activate the app.
  2.  Enter your UET tag in the configuration and define your settings. 
  3. Done.
You can find detailed instructions on how to set up conversion tracking for Microsoft Ads in German here: Microsoft Advertising (ehemals Bing Ads) Conversion Tracking für Shopware 5 & 6 einrichten

Exemplary integration of the alternative Cookie Manager from usercentrics

  • Skript-Typ: text/plain

  • Data-Attribute: data-usercentrics="Microsoft Ads Tracking"

 

Changelog for "Bing Ads Conversion Tracking"
Version 5.0.1
IMPROVEMENT | Added more plugin config options.
Note: The settings must be reset after the update. We recommend the following settings for existing customers:
  • e-commerce tracking: activate
  • Data transfer gross/net: Net (recommended)
  • Data transfer price: Order price excl. shipping costs (recommended)
  • Use Shopware Cookie Consent Manager: activate
Version 5.0.

BUGFIX | Recompiled Javascript.

Version 1.2.5
TASK | Compatibility with Shopware 6.5.
Requirements:
- The plugin now requires at least Shopware version 6.5.0.0.

- BEFORE UPDATING TO SHOPWARE 6.5.0.0, deactivate the app, then update, then activate.

Version 1.2.4
TASK | Rebuild storefront scripts for Shopware 6.4.10.0.

TASK | Code cleanup.

Version 1.2.3
IMPROVEMENT | Added ecommerce tracking events.
TASK | Updated plugin.png.

TASK | Compatibility with Shopware 6.4.0.0.

Version 1.2.2

BUGFIX | Tracking code is now included in storefront/component/analytics.html.t

Version 1.2.1

BUGFIX | Bugfix in conversion tracking event. (Tracking was possible!)

Version 1.2.0
IMPROVEMENT | Moved cookie to statistics group.
IMPROVEMENT | Text in cookie manager is now changeable via snippet.

IMPROVEMENT | Better compatibility with third-party-plugins.

Version 1.1.1
TASK | Fixed wrong label in config.xml.

TASK | Removed console.log() from javascript.

Version 1.1.0

Compatibility with Shopware 6.1.

Version 1.0.0
Initial release for Shopware 6.