Google Ads Conversion Tracking

Product number: LenzPlatformAppGoogleAdsConversionTracking

Icon: Self Hosted / Cloud
Icon: Shopware Version (5 / 6)
Kompatibilität: mind. SW 5.x.x

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Description
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Installation manual
Changelog
Plugin configuration

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Product information "Google Ads Conversion Tracking"

The "Google Ads Conversion Tracking" app is an indispensable tool for effective online advertising. It allows you to track and analyse customer actions resulting from Google Ads. This allows you to evaluate the performance of your campaigns, improve ROI and further optimise your Google Ads strategy. Ideal for data-driven marketing.

In addition to the Google Tag ID, you can store a conversion event label in the configuration.  You can also specify whether net or gross values should be transferred. You can also specify whether the values should be transferred including or excluding shipping costs. 

In addition to Shopware's Cookie Consent Manager, external Cookie Consent Managers can also be connected.
Compatibility: min. 6.5.x.x
Shopware Version: Shopware 6
Useable in: Cloud, Self-Managed

 

Plugin configuration for "Google Ads Conversion Tracking"
Active

Activate this option to use the app.

Google Tag-ID

Enter the Google Tag-ID in this field.

Conversion event label

Enter the code for manually created conversion actions here.

Data transfer gross/net

Select whether the data should be transferred to Google Ads with its gross or net value. Our recommendation is to select the option "Net (recommended)".

Data transfer Price

Select whether the order price is to be transferred incl. shipping costs or excl. shipping costs. Our recommendation is to select the option "Order price excl. shipping costs (recommended)".

Use the Shopware cookie consent manager

Activate this option if you use the Shopware Cookie Consent Manager in your online shop.

Alternative cookie consent manager: script type (e.g. text/plain)

Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")


Installation manual for "Google Ads Conversion Tracking"
  1. Install and activate the app.
  2. Enter your Google Tag ID in the configuration and define your settings.
  3. Done.

 

Changelog for "Google Ads Conversion Tracking"
Version 5.0.0
Initial release for Shopware 6.