Microsoft Advertising (formerly Bing Ads) Conversion Tracking (SW5)

Product number: LenzBingAdsConversionTracking

Icon: Self Hosted / Cloud
Icon: Shopware Version (5 / 6)
Kompatibilität: mind. SW 5.x.x

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Description
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Installation manual
Changelog
Plugin configuration

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Product information "Microsoft Advertising (formerly Bing Ads) Conversion Tracking (SW5)"

With this app you can track your conversions directly with Microsoft Advertising (formerly Bing Ads). This app sends the sales data directly to Microsoft Advertising when the purchase is completed.
A conversion is recorded when someone interacts with your ad or product listing. Conversion tracking records what happens after the customer interacts with your ad. You can see if the customer bought your product or signed up for your newsletter.
By measuring this data, you can further optimize your campaign by learning exactly which ads are most effective and which ones you should revise or turn off.

From Shopware version 5.6.3 and app version 3.0.1 this app supports the Shopware consent cookie tool. Usercentrics is supported from version 3.0.6.
Compatibility: min. 5.6.x.x
Shopware Version: Shopware 5
Useable in: Self-Managed

 

Plugin configuration for "Microsoft Advertising (formerly Bing Ads) Conversion Tracking (SW5)"
Active

Enable or disable the extension.

UET Tag

Enter the UET tag from Microsoft Ads here.

Track netto values (recommended)

Decide if you want to transfer the net values of your sales to Microsoft Ads/Bing.

Exclude shipping costs

Listen to browser do not track

Use usercentrics (usercentrics needs to be installed)

Activate this option if you use usercentrics in your online store.

Use usercentrics data-usercentrics="" name


Installation manual for "Microsoft Advertising (formerly Bing Ads) Conversion Tracking (SW5)"
You can find the german Tutorial here: Microsoft Advertising (ehemals Bing Ads) Conversion Tracking für Shopware 5 & 6 einrichten
For english help, please write an email to support@lenz-ebusiness.de!

 

Changelog for "Microsoft Advertising (formerly Bing Ads) Conversion Tracking (SW5)"
Version 3.0.6
IMPROVEMENT | Added option to listen to do not track.

IMPROVEMENT | Better support for usercentrics.

Version 3.0.5

IMPROVEMENT | Added support for usercentrics.

Version 3.0.4

IMPROVEMENT | Compatibility with ACRIS Cooke Pro.

Version 3.0.3
IMPROVEMENT | Support for Shopware 5.7.

IMPROVEMENT | Added option to exclude shipping costs from being sent to Microsoft Ads.

Version 3.0.2

BUGFIX | Fixed javascript errors.

Version 3.0.1

Added support for Shopware consent cookie tool.

Version 3.0.0
Plugin rewrite. Supports cookie notice now. Tracking is now event based instead of url based.

Important: After update you need to change to event based tracking. Full article in german: https://lenz-ebusiness.de/knowledge-base/shopware-6-allgemein/wie-richte-ich-microsoft-advertising-ehemals-bing-ads-conversion-tracking-fuer-shopware-5-6-ein/

Version 2.0.8

Updated tracking code.

Version 2.0.7

Es können nun auch Nettowerte statt Bruttowerten übertragen werden.

Version 2.0.6

Improved template extension.

Version 2.0.5

Added alt-tag to tracking pixel.

Version 2.0.4

BUGFIX | Fixes a bug on amount tracking in Bing Ads.

Version 2.0.3
Currency can now be added.

See here: Conversion Goal Revenue Currencies

Version 2.0.2

SW 5.4 compatibility

Version 2.0.1

Registering template earlier to prevent smarty security settings error.

Version 2.0.0

Rewritten into the new plugin system.

Version 1.2.0

Unencrypted version for Shopware 5.2

Version 1.1.0

Added support for Shopware 4 based themes.

Version 1.0.2

BUGFIX | Conversion-value was not sent correctly to bing.

Version 1.0.1

Fixes a bug that prevented the installation of the plugin.

Version 1.0.0
First version for Shopware.