Microsoft Advertising UET Tag

Product number: LenzPlatformAppMicrosoftAdsTag

Icon: Self Hosted / Cloud
Icon: Shopware Version (5 / 6)
Kompatibilität: mind. SW 5.x.x

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Plugin configuration

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Product information "Microsoft Advertising UET Tag"

The Shopware extension "Microsoft Advertising UET Tag" is an important tool for advertisers who use Microsoft Advertising. By embedding the UET (Universal Event Tracking) tag in your online shop, you can precisely track the behaviour of your shop visitors. This includes page views, search queries, purchases and other valuable actions. This information is crucial to optimise your marketing strategy and improve the efficiency of your advertising campaigns. This allows you to target your advertising more effectively.

In the app configuration, you can specify whether net or gross values are to be transferred. You can also specify whether the values are to be transferred including or excluding shipping costs.
In addition to the Cookie Consent Manager from Shopware, external Consent Cookie Managers can also be connected.
Compatibility: min. 6.5.x.x
Shopware Version: Shopware 6
Useable in: Cloud, Self-Managed

 

Plugin configuration for "Microsoft Advertising UET Tag"
Active

Activate this option to use the app.

UET Tag

Enter the UET tag from Microsoft Advertising in this field.

Currency (eg.: EUR)

Enter the currency of your online shop here.

eCommerce-Tracking enabled

Activate this option if you want to use eCommerce tracking.

Data transfer Gross/net

Select whether the data should be transferred to Microsoft Advertising with its gross or net value. Our recommendation is to select the option "Net (recommended)".

Data transfer Price

Select whether the order price is to be transferred incl. shipping costs or excl. shipping costs. Our recommendation is to select the option "Order price excl. shipping costs (recommended)".

Use the Shopware cookie consent manager

Activate this option if you use the Shopware Cookie Consent Manager in your online shop.

Alternative cookie consent manager: Script type (e.g. text/plain)

Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")


Installation manual for "Microsoft Advertising UET Tag"
  1. Install and activate the app. 
  2. Enter your UET tag in the configuration and define your settings. 
  3. Done.

 

Changelog for "Microsoft Advertising UET Tag"
Version 5.0.0
Initial plugin release for SW6.