Snapchat Pixel

Product number: LenzPlatformAppSnapchatPixel

Icon: Self Hosted / Cloud
Icon: Shopware Version (5 / 6)
Kompatibilität: mind. SW 5.x.x

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Description
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Installation manual
Changelog
Plugin configuration

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Product information "Snapchat Pixel"

The app "Snapchat Pixel" is an efficient tool for online marketing professionals. It allows you to track user interactions in your online shop generated by Snapchat ads. By collecting this data, you can gain a deeper understanding of your target audience and optimise your Snapchat advertising campaigns accordingly. The extension also allows you to create targeted remarketing campaigns. This allows you to better target your ads to maximise the return on investment of your Snapchat ads.

In the app configuration, you can specify whether net or gross values are to be transferred. You can also specify whether the values are to be transferred including or excluding shipping costs.

In addition to the Cookie Consent Manager from Shopware, external Consent Cookie Managers can also be connected.
Compatibility: min. 6.5.x.x
Shopware Version: Shopware 6
Useable in: Cloud, Self-Managed

 

Plugin configuration for "Snapchat Pixel"
Active

Activate this option to use the app.

Pixel ID

Enter the Snapchat Pixel ID in this field.

Currency (eg.: EUR)

Enter the currency of your online shop here.

eCommerce-Tracking enabled

Activate this option if you want to use eCommerce tracking.

Data transfer Gross / Net

Select whether the data should be transferred to Snapchat with its gross or net value. Our recommendation is to select the option "Net (recommended)".

Data transfer Price

Select whether the order price is to be transferred incl. shipping costs or excl. shipping costs. Our recommendation is to select the option "Order price excl. shipping costs (recommended)".

Use the Shopware cookie consent manager

Activate this option if you use the Shopware Cookie Consent Manager in your online shop.

Alternative cookie consent manager: script type (e.g. text/plain)

Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")


Installation manual for "Snapchat Pixel"
  1. Install and activate the app. 
  2. Add the pixel ID in the configuration and set the settings. 
  3. Done.

 

Changelog for "Snapchat Pixel"
Version 5.0.0
Initial plugin release for Shopware 6.